Velcro undertakes a major rebrand that better showcases the company’s 400 products, rallies employees, and enlists consumers in demonstrating new uses for the hooks and loops. Velcro, known the world ...

Plenty of products last for 50 years, but few have the staying power of Velcro. To celebrate the company's U.S. anniversary, Velcro employees lined up for more than a mile to tear apart eight-inch ...

Velcro was originally available only in black, but even when it started coming in multiple colors, 1960s fashionistas wanted nothing to do with it. iStock Technically called “hook-and-loop fastener,” ...

MANCHESTER, N.H. — Plenty of products last for 50 years, but few have the staying power of Velcro fasteners. The signature sound of Velcro hook-and-loop tape being torn apart rippled along a parade ...

MANCHESTER, N.H. — Plenty of products last for 50 years, but few have the staying power of Velcro fasteners. The signature sound of Velcro hook-and-loop tape being torn apart rippled along a parade ...

MANCHESTER, N.H. – Plenty of products last for 50 years, but few have the staying power of Velcro fasteners. The signature sound of Velcro hook-and-loop tape being torn apart rippled along a parade ...

Plenty of products last for 50 years, but few have the staying power of Velcro fasteners. The signature sound of Velcro hook-and-loop tape being torn apart rippled along a parade route Tuesday in ...

Lots of pop songs have hooks. This one has loops too. Velcro Cos. this week released a music video with a message it hopes will stick as well as its products: “Don’t Say Velcro.” The video features ...

The Velcro company wants people to stop using the word "Velcro" when referring to the Velcro-ish technology on products not actually made by Velcro because it ...

The Planning Board will soon decide whether to approve Velcro USA's bid to expand its manufacturing facility on Route 108. What Velcro wants to do will bring about 90 new jobs to Somersworth. The ...

MANCHESTER, N.H. (AP) -- Plenty of products last for 50 years, but few have the staying power of Velcro fasteners. The signature sound of Velcro hook-and-loop tape being torn apart rippled along a ...