Applebee’s will be hosting yet another virtual kitchen. On Wednesday, Dine Brands -- which owns Applebee’s and IHOP -- announced the launch of its newest venture, Cosmic Wings. The virtual wing ...

Franklin Junction and Nathan’s Famous partnered in 2020 and have since launched over 150 virtual restaurant locations in the United States and Europe. ATLANTA--(BUSINESS WIRE)--Host Kitchen ® creator, ...

André Vener first entered the ghost kitchen space in 2019 by accident. He was attending a parent party for his daughter’s first grade class and met a guy at the bar. That guy turned out to be Michael ...

Even before the coronavirus crisis, Square Pie Guys, the wildly popular Detroit-style square pizza restaurant in SoMa, was exploring ways to expand its business through what’s commonly known as a ...

Celebrities like George Lopez, Wiz Khalifa, Mariah Carey and Tyga are all already multi-hyphenates, but in the past year, they’ve each added another starring role: The face of a virtual kitchen. The ...

Cowboy Chicken, the fast-casual rotisserie chicken franchise founded in Dallas in 1981, is expanding its “virtual” concept called Smackbird. It’s a delivery- and pickup-only ghost kitchen that jumps ...

Lazy Dog Restaurant & Bar is using its restaurants to launch a new virtual brand. Jolene’s Wings & Beer will be available for takeout and delivery beginning Wednesday near the Costa Mesa-based casual ...

Virtual restaurant brands have the potential to generate incremental revenues and profits for operators, but only if the costs involved in producing the additional menus can be minimized. As consumer ...

Although there’s something inherently transient and ethereal in the term “virtual,” the concept of virtual brands is very real and apparently here to stay. The idea is not new, having been born out of ...

Catering companies were our coal-mine canaries for 2020. In February, weeks before most of us realized the new coronavirus had settled in for the long haul, massive corporations, fundraising ...