It was with some measure of satisfaction that I saw Justin Cutroni's blog on Google Analytics compliance with Web Analytics Association (WAA) metrics standards. Cutroni works for EpikOne, a Google ...

At SES San Jose this week, the Web Analytics Association (WAA) released 26 standard definitions for Web site traffic measurement and analysis, aimed at eliminating the confusion around the most basic ...

Monday I wrote that Web Analytics Needs Standards Bad, which I then followed up with Bryan Eisenberg live at WebmasterRadio.FM. He told me the Web Analytics Association was working on something and ...

Nomenclature's not that important, is it? Guess again -- a common vocabulary's critical when you're trying to understand and get involved in a blossoming industry. That's why The Web Analytics ...

There comes a time in the evolution of most new industries when the early entrants decide to pull back on their fierce competition--if only slightly--in favor of cooperation and unity. Numerous ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 4 min 47 sec ago 12 min 14 sec ago By Garett Sloane - 20 min 29 sec ago By Latane Conant - 23 min 47 sec ago 23 min 47 sec ago By ...

Coming up this Thursday, December 4th, the Web Analytics Association is hosting an educational webcast on the topic of behavioral segmentation & targeting. Segmentation is finally becoming mainstream ...

Are you a print subscriber? Activate your account. 59 min 53 sec ago By Tim Nudd - 1 hour 25 min ago By Adrianne Pasquarelli - 5 hours 40 min ago By Reid Litman - 5 hours 40 min ago By Judann Pollack ...

A few weeks ago I had the pleasure of giving one of the keynotes at the Web Analytics Congress in Amsterdam. Sandwiched in between my regular work and biking around the city, the conference further ...

Is the Web Analytics Association doing anything? I am not being sarcastic, I really do not know. What I do know is that when you install any Web analytics program, each one will report different ...