The Atlas browser isn’t the only AI-first product out there – Perplexity, for instance, launched its Comet browser earlier this year. But Atlas may pose a serious threat to Google’s dominant Chrome browser, which plays a central role in the company’s advertising business model.

OpenAI Founder and CEO Sam Altman said in a livestreamed announcement that Atlas will let users “chat with a page,” helping ChatGPT become a core way that users interact with the place where “a ton of work and life happens” online.