A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

Enacting change can be a tumultuous path to navigate: employees offer their own opinions on how to solve the problem, resist the change because they prefer old routines or simply ignore it out of ...

The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get ...

With all the technology we have today, there are quite a few marketing channels business owners can leverage — but let’s take a closer look at a few that work best. The basis of all marketing is the ...

About 10 years ago, I was asked to write a paper on the future of restaurant revenue management, and in a moment of weakness, I said yes. I started talking to some of my favorite revenue management ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

We all know the marketing mix, or the 4 Ps of Marketing, but what if we focus more on the consumer side of things and come up with a more focuses marketing mix focused on those clients. Here is the 4 ...