A new survey of 1,031 women aged 16–26 across Tier 1 and Tier 2 cities suggests that the meaning of the word ‘baddie’ is beginning to change in India. Conducted by Too Much, a homegrown clean and ...
A survey reveals that the 'baddie' aesthetic among young Indian women has shifted from heavy makeup to confidence, glow, and attitude. Over 64% now associate the term with presence and self-assurance, ...
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