In many countries, the first of May is International Workers Day, a holiday commemorating the working class and the gains of the labor movement. But in the United States, this day is officially a ...

Razorfish and GWI’s findings around loyalty arrive at a moment when consumers are chasing value in response to sticker shock during everyday occasions like grocery store trips. The research also comes ...

Customer loyalty is on the decline. Businesses need to return to a trust-building playbook as old as time by focusing on consistency and transparency.

Forbes contributors publish independent expert analyses and insights. Adrian Swinscoe writes about service and the customer’s experience. May 07, 2025, 11:47am EDT In December of last year, as part of ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Loyalty today is earned through functionality, not just emotional storytelling. Seamless, useful experiences create habit-forming loyalty rooted in daily value. Integrate loyalty into your product’s ...

I’ve spent years helping leaders and families hold their lives together without losing themselves. The hardest truth I teach is simple: loyalty can turn toxic. We praise loyalty as a virtue, but we ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Today’s airline loyalty programs are critical business drivers shaping both company profitability and traveler engagement. American Airlines is pioneering yet another frontier in loyalty through ...

Hotel loyalty is getting more competitive and more creative at the same time. Big brands are rolling out new partnerships, fresh ways to earn and use points, and perks that feel more personalized.