In 2012, it was impossible to turn on a TV or scroll through Facebook without seeing the #ShareACoke hashtag. Coca-Cola’s user-generated content campaign asked fans and followers to post photos of ...

In the modern digital landscape, user-generated content (UGC) has emerged as a powerful tool for brands to enhance their marketing strategies, build trust, and increase customer engagement. Here’s a ...

A new study from Goa Institute of Management questions the effectiveness of user-generated social media content in driving ...

SEO is a highly competitive, constantly shifting field, and sometimes, it can feel impossible for businesses to stand out. However, user-generated content is an SEO tool many businesses do not realize ...

StoryPop UGC Agency has announced an enhanced organizational focus on user-generated content (UGC) as a foundational ...

Study reveals user-generated content has no direct impact on brand engagement. Firm-generated content is key for building trust and loyalty.