The state of the American social fabric—enormous, diverse and rent by stark partisan divides—is daunting enough that it can ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Fandom has always been emotional. But for most brands, it has also been largely invisible.

From Taylor Swift’s record-breaking The Eras Tour to the explosion of popularity in video games, the power of fandom is evident. In fact, 80% of consumers say their fandom brings them excitement and ...

Infighting and backlash among Heated Rivalry fans is most pronounced on X—fueled in part by censorship-driven migration from platforms like Tumblr. “I was in my early twenties, I was trying to move to ...

Everyone is a fan of something, whether it's a sports team, a movie franchise, a book series, a video game or a musician. All you really need to create a "fandom" is a common interest or hobby. The ...

Users hate the ads, AI is coming, and the social media landscape is getting weird — but Perkins thinks Fandom is poised to survive and thrive. Users hate the ads, AI is coming, and the social media ...

Online safe spaces are becoming hostile territory. Sofía Viera is a queer freelance writer from Puerto Rico who currently resides in Brooklyn. She writes about anything in culture that catches her ...