Friday's Game 3 of the Women's College World Series on ESPN drew the highest rating ever for a women's college softball game. Texas' 10-4 win over Texas Tech in a winner-take-all final drew an average ...

Major League Baseball will make a strategic investment in the newly launched Athletes Unlimited Softball League, the league announced Thursday. The deal marks MLB's first comprehensive partnership ...

(Bloomberg) -- Major League Baseball is investing in a women’s professional softball league, Athletes Unlimited Softball League, part of its plan to boost youth engagement in the sport. The ...

Major League Baseball has signed on as a major investor of the Athletes Unlimited Softball League, the women's professional softball league set to debut in June. “MLB and the AUSL announced a ...

The track record may be “spotty.” But after a summer of sold out games in Rosemont, league reps think women’s pro softball has staying power. “What is it not about softball?” replies Megan Faramio, a ...