New reports indicate that former Xbox president Sarah Bond may have led the confusing 'this is an Xbox' marketing campaign that dropped public goodwill.

Sarah Bond's departure from Xbox has been welcomed by some at Microsoft, according to a report that suggests she was behind the 'This Is an Xbox' ad campaign.

Microsoft's 'This Is an Xbox' campaign was reportedly disliked by many employees internally.

Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Bringing ...