Xbox CEO Asha Sharma confirmed that Game Pass acquisitions are surging following a strategic price reduction. The reversal ...

"We are building a stronger Xbox," the company's new leader says.

One of the first decisions that Xbox CEO Asha Sharma made after becoming the new boss earlier this year was to cut the price of Xbox Game Pass significantly. In a memo to staff recently, Sharma ...

New Call of Duty games will be added to the subscription service "about a year" after release, Microsoft said.

Xbox has announced a major price reduction for its Game Pass subscription services, marking the first adjustment in over eight years. As detailed by Colt Eastwood, the new pricing structure lowers the ...

Microsoft’s Xbox is slashing the price of Game Pass Ultimate, its most expensive gaming subscription, by $7, partially backing out of a massive price hike it made for the subscription just seven ...

Asha Sharma noted that subscriber growth and player retention have improved, but also the company still has to figure out a path to 'durable growth.' ...

The rise and fall of streaming service prices is a rather vexatious journey we tend to follow closely. In October 2025, Xbox announced price hikes affecting all Game Pass plans, including a ...

Xbox dropped a surprise announcement on April 21. No, they aren't uncanceling "Scalebound" (although that would be amazing); the company is decreasing the price of Game Pass Ultimate. To say people ...

Xbox’s new CEO, Asha Sharma, has claimed that a recent price reduction to some Game Pass tiers has yielded positive results for the platform holder. In a note to staff published by The Verge, Asha ...

Video games are becoming a very expensive hobby as console and PC prices skyrocket. Any time you can save a few bucks, it’s ...