Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. If dedicating yourself to Business to Business (B2B) is ...

Factory.Sale operates a B2B sourcing platform that connects buyers directly with manufacturers in the global construction and ...

Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

For decades, business-to-business (B2B) and business-to-consumer (B2C) marketing strategies have largely been kept separate. However, with more access to detailed consumer data than ever before, and ...

While business-to-business commerce refers to business transactions between companies, business-to-consumer models are those that sell products or services to personal-use customers. Often called B2C, ...

Is there still such a big difference between B2C and B2B marketing? We asked experts of both sides of the fence to weigh in on their approaches to communicating with customers, promoting products and ...

Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) ...

Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. Business-to-business ...