“Holiday Touchdown: A Chiefs Love Story,” Hallmark’s snow-packed Swiftie-bait about two people looking to score, was at times about fruitcake as much as football, which was appropriate for this oddly sweet and sometimes confounding confection of a film. But unlike fruitcake, this is what the people want.

Chiefs and Hallmark fans filled Crown Center Square Saturday afternoon ahead of the "Holiday Touchdown: A Chiefs Love Story" movie premiere.

Hunter King and Tyler Hynes, the stars of Hallmark’s “Holiday Touchdown: A Chiefs Love Story,” walked the red carpet at the movie premiere on Saturday at the Sheraton Kansas City Hotel at Crown Center. Tammy Ljungblad [email protected]