As with any new tour in the digital age, fans flock to social media to get a first look at the concert merchandise, the themed specialty drinks, a sneak peek at the stage for a hint of what’s to come and anything else fans at the venue share online.

The Cowboy Carter Tour has begun. Beyoncé kicked off her highly anticipated tour to support her eighth studio album at Los Angeles' SoFi Stadium on Monday night.

Beyoncé is continuing to honor her roots on the Cowboy Carter tour. During last night’s performance at SoFi Stadium in Los Angeles Beyoncé took a moment to pay tribute to her mom, Tina Knowles, who recently released a memoir titled Matriarch.