HYBE bets on Latin music as its next global growth engine. CEO Isaac Lee explains the strategy behind HYBE Americas and why Latin artists are key.

Tyla, born in 2002, won best African music performance at the 2024 Grammy Awards and has become a prominent Gen Z pop artist ...

In a strategic step to broaden its reach in Latin music, HYBE Latin America has revealed Santos Bravos, its first-ever multi-platform series focused on creating the “next Latin pop sensation” — ...

In November 2023, HYBE acquired Latin music label Exile Music, establishing HYBE Latin America with offices in Mexico City, ...

After shaping some of the biggest acts in global pop, HYBE is setting its sights on Latin music with an ambitious new reality series from its subsidiary, HYBE Latin America. Billboard has exclusively ...

Uniting 16 rising Latin talents from Mexico, Colombia, Brazil, Venezuela, Argentina, Peru, Spain and the United States, “Santos Bravos” is aiming to form a Latin pop group comprised of five ...

Hybe announced Tuesday that it has formed a new joint venture, NFO LLC, and entered a global management partnership with Tyla ...

Tyla’s co-managers Brandon Hixon and Colin Gayle partner with K-pop giant HYBE for management and expansion into Africa as ...

Mexican singer Meme del Real (L), the first artist signed to Docemil Music, and Fernando Grediaga, general manager of Hybe ...

The long-awaited comeback of hit boy-band BTS will offers their managing company Hybe “strong monetisation potential,” says ...

HYBE Latin America is rapidly growing its entertainment footprint with bold moves across multiple platforms, including the launch of reality TV talent competitions and striking major management and ...