Sometimes a leader needs to deliver a tongue-lashing to get a business turnaround into high gear. The veteran aviation industry executive didn't hold back.

"Everybody is tired of the drumbeat of what's wrong with Boeing. I'm tired of it and I haven't been here that long," Ortberg said at an all-hands meeting.

Boeing's new CEO Kelly Ortberg had some brutal feedback for staff, telling them to stop complaining and start competing.