The KitKat owner is particularly investing incremental spend behind what it terms ‘growth platforms’, while taking care not ...

Focusing on your existing customers may seem prudent in tough times, but beware the illusory truth that your best buyers ...

As Worldwide Cancer Research’s top marketer Laura Brady steps into the CEO job, she explains what lessons from marketing will ...

In an era of uncertainty, B2B marketers are seeing the value of “injecting brand” into every stage of the funnel to make it ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

In her new series, When Theory Meets Tuesday, former Aldi marketing director Kyrsten Halley explores the gap between what the ...

With its ‘Fair Cancer Care’ platform, the charity is moving beyond recognition to build deeper understanding of its services, ...

Marketers are an impatient lot. We adore the pornography of change. Look at how much we drop our disciplinary pants at even the faintest new trend or technology. We question the basic foundations of ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

James Peckham was a smart guy. He joined AC Nielsen in his early 20s and spent the next 43 years working for the company. He was one of Nielsen’s most important and senior marketing thinkers, working ...

It looks like we could be at the start of a new era in communication. We’ve had the print and the electronic eras, and the tectonic plates are now shifting from the digital to the generative AI (GenAI ...