Amazon.com has quietly launched a test version of its long-awaited search engine, aiming to challenge industry stalwarts Google and Yahoo with new tools to navigate the Web. A9.com, an independent ...

Amazon.com has officially taken the wraps off its Internet search engine, joining the contest to unseat No. 1 provider Google. A9.com, an independent unit of the Internet retailer, launched a new ...

For years, Amazon has been stealing search share from Google. Now the company is doubling down on its reputation as the best place to start any online shopping journey with a new feature that will ...

For some Amazon shoppers, relying on the quantity of reviews for a product — not only the star rating — can help influence a purchase decision. That’s partly why a new test on product search pages is ...

(Bloomberg/Josh Sisco and Leah Nylen) — The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.’s Google misled advertisers that place ads on their websites, ...