Companies are making critical mistakes with how they collect and use customer data, from chasing quantity over quality to ...

A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...

Gathering client data upfront is a critical, but often unnecessarily difficult, first step of any financial advisor-client relationship. Too often, wealth management firms still rely on ...

Customer Data Management (CDM) is defined as an enterprise process by which customer data is gathered, stored, updated, accessed and analyzed.

Smart customer data strategies are the secret sauce for businesses looking to win customer trust and deliver real-time experiences.

Chanel Inc. informed its customers Friday morning about a data security breach at the U.S. company. In a letter to clients, Chanel said that on July 25, Chanel became aware of a security incident ...

Surprisingly, there are few laws that prohibit you from selling clients' data.

When clients trust advisors to invest their money, they are also trusting them to protect their data and privacy.