In a new move blending gaming and commerce, Sam’s Club, a subsidiary of Walmart, has launched an integration with Roblox that allows players to unlock real-world deals through gameplay.

An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...

An official game on the larger Roblox platform is arriving in collaboration with one of Netflix's biggest series, creating an ...