The surname D'Addario is, by now, inextricably linked to guitar strings. Among its many ventures and innovations is the system of color-coding strings, which D’Addario CEO Jim D'Addario reveals was ...

The world’s largest maker of musical instrument strings, D’Addario & Company, unveiled its latest innovation—the NYXL electric guitar string—with a tour of its new factory in Farmingdale and a special ...