The Process The first step of the new product development process is idea generation and screening. During this process, you must flesh out the concept as well as its proposed features and benefits.

Five phases guide the new product development process for small businesses: idea generation, screening, concept development, product development and, finally, commercialization.

The record of earlier community development and cooperatives efforts is largely a history of failure, resulting more often in strengthening the position of traditional elites than in integrating ...