Everyone talks about go-to-market (GTM) strategy, but ask for a clear definition and you’ll mostly get word salad. I posted about this on LinkedIn, and the comments exploded. Dozens of takes later, ...

You can feel it in your gut: the product is close, the team is buzzing, and everyone keeps asking the same question, “When do we launch?” But when you look at your Notion pages, you see a half-written ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

Many companies adopt artificial intelligence tools only to find the traditional go-to-market (GTM) model collapsing. Sales and marketing leaders are overwhelmed by fragmented tools, processes, and ...

As businesses navigate the critical transition from startup to growth, their go-to-market (GTM) strategy can become increasingly complex. Some of the most forward-thinking companies only have a small ...

Going to market used to be simple: Buy ads, hire a team of sales reps, and spend thousands of dollars on a PR stunt. Hell, just give away money if it means you’ll sign up more users. Today, all that ...

Mahapatra brings over 25 years of leadership experience across IT, eCommerce, cloud and enterprise sales, and will focus on ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

SANTA BARBARA, Calif.--(BUSINESS WIRE)--HG Insights, a global leader in data-driven insights for B2B go-to-market (GTM) strategies, today announced its acquisition of TrustRadius—a leading provider of ...

Executing a sales strategy involves implementing processes and methodologies that guide sales efforts. This starts with defining clear sales processes that outline steps from initial customer contact ...

SAN FRANCISCO, April 29, 2025 /PRNewswire/ -- Apollo.io, a leading AI-powered go-to-market sales platform, today announced the appointments of Marcio Arnecke as Chief Marketing Officer (CMO) and Adam ...

In his new role, Mahapatra is expected to strengthen go-to-market execution, deepening customer and partner ties, and driving Denave’s international growth.