It’s nearly February, and the pesky little ground hog and the business about his shadow will soon come and go for the season. Even though you are throwing another log on the fire as you read this ...

You've been building your small business and have arrived at the moment when you're ready to expand; all you need is the cash to do it with. Attracting investors hinges on having a well-thought out ...

Small ad agencies must take many factors into consideration when writing their strategic growth plans. Increasing revenue and improving service may be their primary objectives, but agency owners also ...

Strategic plans both ground us and free us to move forward. Developing a plan creates a common understanding of where we’re going so that we can tell others and invite them to join in. Plans provide a ...

When you're contemplating starting your own company, crafting a detailed financial document that outlines your strategy and long-term goals may not be at the top of your priority list, but it should ...

A strong, well-thought-out business plan is crucial for a business's success. Without one, it's tough to maintain a vision of the future and what the next steps for your business should be. Think of ...

An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Here's what you should include. A marketing plan is essential ...

Starting in 1996, the Interfraternity Council began writing a strategic plan to summarize its organizational goals. The plan, entitled “The Pillars of Excellence,” is rewritten every five years. On ...

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.

Creating a business plan is the first and most crucial step to building a successful company. “A business plan is important because it communicates to everyone involved in the organization what the ...