Does Excel still have a place in analytics efforts? Let's look at the pros and cons of using the old workhorse, the spreadsheet.

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Let's take a look at how you can harness the power of data analytics to drive digital marketing success.

The first step in leveraging analytics for performance marketing campaigns is to ensure that you've identified the key performance indicators that matter most for your campaign goals.