The 2026 Grammy Best New Artist category showcases nominees who represent the different lanes of modern music marketing. Here ...

These three campaigns illustrate music marketing's current state: a hybrid approach that combines traditional tactics with ...

TikTok has announced the launch of SoundOn, an “all-in-one platform for music creators.” SoundOn was first introduced in early 2022, but the tool was not available in Australia. TikTok formally ...

Independent artists often spend countless hours trying to “crack the Spotify code.” Many experiment with the DIY route, plead with curators for playlist placements, or turn to third-party promotion ...

CMT's successful Black, Native, Indigenous, Latino, LGBTQ+ and female country music advocacy Equal Access program partnership with mtheory -- a leading national artist development, marketing and ...

The music industry has a dirty secret: almost everyone boosts their numbers. From major labels quietly paying for “playlist placement” to independent artists exchanging streams in private communities, ...

In the world of music marketing, personalization reigns supreme. It’s high time that the broader music industry recognizes and embraces this fact. Sometimes experimentation does not go as far as ...

ROME, ITALY, December 26, 2022 /EINPresswire.com/ -- For artists looking to succeed in today's crowded and competitive music industry, it can be tough to stand out ...

3. Consider their values and what they care about to create a message and brand identity that resonates with them Setting clear goals and objectives: 1. Determine what artists want to achieve with ...

While most record labels are still trying to catch up to digital culture, Broke Records was built for it from day one. Founded by Andre Benz and Brandon De Oliveira, the independent label has quickly ...

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