Alex Merchan, LA28 CMO, discussed the Olympics' marketing and use of L.A. as a city at Variety's Entertainment Marketing Summit.

The LA28 Games will be the largest Olympics ever with 351 medal events.

Organizers of ‌the 2028 Los Angeles Olympics said on Thursday they had sold more than 4 million tickets in the first release this month, an early sign of strong demand for the Summer Games more than two ​years before the opening ceremony.

The Sarasota Police Department held a special ceremony Friday morning, hitting the pavement in support of Special Olympics with a torch run up U.S. 41.

In 2025, Jersey Mike’s raised $30 million nationwide for Special Olympics – and that success led them to pick the same cause in 2026 too.

That was an angry summer, at the Olympics. I tend to dunk the basketball hard as you know, but like I was trying to pull screws loose every time and a little testier than normal, like we back and forth.

The overall project is estimated to cost $37 million and is expected to generate nearly 200 local construction jobs.

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