Working hand in hand, descriptive and prescriptive analytics can provide the guidance and intelligence that enhance the customer journey across all of your marketing and communication channels.

My point being: descriptive realism does have prescriptive implications, but those implications do not include some kind of obligation to follow a prescriptively realist foreign policy.

She centered the course by introducing two contrasting ideas: prescriptive and descriptive grammar. Prescriptivism can best be symbolized by the “red pen wielding” English teacher trope. This teacher ...

The authors advocate the conscious use of descriptive and prescriptive theory to promote ethnic-sensitive practice. They describe the nature and complementary functions of descriptive and prescriptive ...

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This is an old argument over prescriptive versus descriptive usage, one that’s not going away any time soon. In an article in The New Yorker, probably prescriptive would win out.

The first rule of prescriptive analytics is that you do not talk about prescriptive analytics—not before you've paid your dues in descriptive, diagnostic, and predictive analytics.