Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Starcom’s Owned Strategy Director Jack Telford argues that it’s easy to become over-reliant on Search Volume data when building SEO strategies. An approach that combines such information with the ...

Cet article donne une vue d'ensemble de l'analyse par types-idéaux, telle qu'elle ressort des travaux de Weber et telle qu'elle peut être utilisée dans l'interprétation qualitative des données.

The usefulness of archived qualitative data has been questioned where contextual information surrounding the conditions of its production is not provided. It has been assumed that, without this ...