Not to be dramatic, but this Rare Beauty liner is basically my personality at this point. I've probably been on the hunt for the best eyeliner for about five or six years, and I may have found my ...

While Selena Gomez’s Rare Beauty line had been in the works for years, it didn’t officially launch until September 2020 — right in the middle of COVID. It was because of this that the world got to see ...

Pop star Selena Gomez's "Rare Beauty" comes with a little label that says "Made in Korea," one of hundreds of clients who ...

From a cosy everyday fragrance to the viral Soft Pinch blush, Rare Beauty’s gift sets tick every box for thoughtful Christmas ...

Ever since Selena Gomez introduced the world to Rare Beauty in 2020, people have been clamoring for her products. The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases — though ...

Selena Gomez and Benny Blanco tied the knot on Sept. 27, and now Gomez's cosmetics brand, Rare Beauty, is celebrating their nuptials with a special edition release. The Something Rosy Lip & Cheek Set ...

As a makeup artist, I love products from Rare Beauty — but lately, I've been using a blush from ELF. The ELF Camo liquid blush has a buildable formula that gave my cheeks a natural-looking flush. In ...

AUSTIN, TEXAS — It wasn’t until nearly five years after it launched that Rare Beauty, the beauty and cosmetics line founded by Selena Gomez, ran a major ad campaign. When the effort debuted last fall, ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. “A natural fit, Béis and Rare Beauty both share a commitment ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Call it a match in celebrity-founder, reader-beloved brand heaven: Shay ...

AUSTIN, TEXAS — It wasn’t until nearly five years after it launched that Rare Beauty, the beauty and cosmetics line founded by Selena Gomez, ran a major ad campaign. When the effort debuted last fall, ...