Roblox has a collection of 20 million games on their platform, meaning endless possibilities for fun. For Sanrio fans, there is the My Hello Kitty Cafe game, which allows players to own their very ...

Hello Kitty is the latest brand to make a debut on Roblox with a game designed for the platform's 55 million daily active users.

Sanrio has announced another new partnership today as they're teaming up with Roblox to bring Hello Kitty and friends to the game.

Here is the list of all Roblox Innovation Awards 2025 winners from each category in experiences, developers, and brands.

Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.