Wall Street loves writing obituaries too early. Back in 2020, for example, Unity Software (U) was one of the hottest IPOs in ...

Conclusion Unity's Grow segment continues to struggle, and it appears like this situation will persist for some time while Unity tries to address its adtech performance issues.

Riccitiello is retiring following controversy and backlash from several weeks ago when the company announced monetization plans for the Unity engine, which it would later partially walk back from.

Unity's Q2 FY25 results reveal AI-driven growth, but competition and high valuation raise risks. Click here to find out why I ...

CEO John Riccitiello, who's been with Unity since 2014, had some not-so-kind words for those who don't prioritize monetization.

U rebounds with ad-tech growth and enterprise expansion, while RBLX surges on engagement but faces losses and legal risks.

Gaming Industry unity monetization Unity boss says game devs who refuse to embrace monetization are "f**king idiots" Unity is laying off staff as it merges with a company that made a malware ...

"Unity developers are pushing creative boundaries every day, and they deserve the same freedom when it comes to monetization," said Chris Hewish, President, Communication & Strategy at Xsolla.

Through its Verified Solutions status, Bright SDK is featured on the Unity Asset Store as a best-in-class solution for game developers that are exploring non-intrusive monetization strategies.

A specific product, Unity Monetization, is being blamed for the hit in revenue this year. Despite near-term issues, the company still expects long-term growth of 30% or more after 2022.

For Unity, though, continuing on with its bid for ironSource still gets it an app monetization tool to strengthen its own core offering. And Unity could use the help.