Before we dive into the cutting-edge trends, it’s crucial to understand that certain foundational principles remain timeless ...

The first page of your website should convey your key messages instantly, without much reading or clicking around. Remember that people scan rather than read, so your website should be designed ...

The American Medical Association is working with a startup company that encourages doctors to swap ideas online and charges investment firms to view postings that could serve as tip-offs to drug side ...

"We need more leads, more business." If you are in digital marketing, a request like this is very familiar. Your initial instinct may be to dive into ad campaigns and SEO. However, experience has ...

Creating a quality website might seem easy, especially with all the platforms available today. You can use a template for guidance and then publish what you think is most important to your brand in ...

I rarely write about web design issues in this column since our mandate is to write about ways to use the Internet as a reporting tool (and besides, the Poynter Design/Graphics folks and Jon Dube’s ...