A customer data platform (CDP) is a prepackaged, unified customer database that pulls data from multiple sources to create customer profiles of structured data available to other marketing systems.

How does a customer data platform work? Learn about CDPs, their different types and how businesses can implement these essential tools.

The independent Customer Data Platform Institute defines the valuable tool as a “packaged software that creates a persistent, unified customer database that is accessible to other systems.” ...

What Is Interrogation of Customer Databases?. Building and using a customer database is a strategy for managing your customer relations. As a marketing tool, customer databases are widely used by ...

A customer data platform must be a persistent, unified database that can collect and manage customer data from multiple sources and associate it with a customer profile.

Spring Labs is spearheading a group of prominent fintech lenders to use a blockchain-based, peer-to-peer network to share consumer information to help with ID verification on loan applications.

NoSQL is a whole new way of thinking about a database. Though NoSQL is not a relational database, the reality is that a relational database model may not be the best solution for all situations.