Data management is the process of collecting, organizing and analyzing data to produce insights that enable better decision-making.

Customer Data Management (CDM) is defined as an enterprise process by which customer data is gathered, stored, updated, accessed and analyzed.

One of the earliest and most frequently repeated steps in the data management process is data cleansing. But what exactly is data cleansing and what does the process accomplish?

DQM is a core capability for organizations that need to make better data decisions. What are the responsibilities of different roles in DQM?