HYBE bets on Latin music as its next global growth engine. CEO Isaac Lee explains the strategy behind HYBE Americas and why Latin artists are key.

In a strategic step to broaden its reach in Latin music, HYBE Latin America has revealed Santos Bravos, its first-ever multi-platform series focused on creating the “next Latin pop sensation” — ...

HYBE Latin America is turning the spotlight on the future of Latin pop with Santos Bravos, its newest project designed to discover and shape the next Latin pop group. Officially announced on Wednesday ...

Uniting 16 rising Latin talents from Mexico, Colombia, Brazil, Venezuela, Argentina, Peru, Spain and the United States, “Santos Bravos” is aiming to form a Latin pop group comprised of five ...

It has announced a move into Africa via a “global management partnership” with executives Brandon Hixon and Colin Gayle.

Tyla’s co-managers Brandon Hixon and Colin Gayle partner with K-pop giant HYBE for management and expansion into Africa as ...

Tyla, born in 2002, won best African music performance at the 2024 Grammy Awards and has become a prominent Gen Z pop artist ...

In November 2023, HYBE acquired Latin music label Exile Music, establishing HYBE Latin America with offices in Mexico City, ...

SEOUL, Dec 17 — Hybe has reportedly formed a new joint venture, NFO LLC, and entered a global management partnership with ...

Tyla is a Gen Z singer-songwriter born in 2002 who won the Best African Music Performance institutional sector at the 2024 ...

Over the last decade, HYBE has evolved from a single-artist management company into a global entertainment corporation valued ...

HYBE Latin America is rapidly growing its entertainment footprint with bold moves across multiple platforms, including the launch of reality TV talent competitions and striking major management and ...