Red Bull will bring their experience and expertise to boost rugby as a whole, according to the Gallagher Prem's chief executive.

Red Bull has expanded its sports empire by taking full ownership of Newcastle Falcons, an English rugby union team competing in the top flight. The acquisition, announced Tuesday, includes an immediate rebranding of the club to “Newcastle Red Bulls” before the upcoming season begins next month.

Energy drink giant Red Bull has completed a takeover deal for Prem Rugby club Newcastle Falcons that will see the struggling side rebranded as the Newcastle Red Bulls.