OpenAI plans to start testing ads inside of ChatGPT "in the coming weeks." In a blog post published Friday, the company said adult users in the US of its free and Go tiers (more on the latter in a moment) would start seeing sponsored products and services appear below their conversations with its chatbot.

OpenAI plans to start testing ads in ChatGPT for the first time, a major shift in its business strategy as it seeks new ways to increase revenue. The company will begin showing ads in the free version of the chatbot,

The ads will appear at the bottom of ChatGPT answers in the coming weeks. OpenAI said the marketing messages will be clearly labelled and will appear if relevant to the query. The company, led by chief executive Sam Altman,

According to guidelines posted by OpenAI on Friday afternoon, responses in ChatGPT will not be influenced by ads, which will be clearly labeled, and conversations will not be accessible to advertisers.

OpenAI said it would start showing ads in ChatGPT to some US users, ramping up efforts to generate revenue from the AI chatbot to fund the high costs of developing the technology. The ads will be tested with users on the company’s free tier and the lower-priced Go plan that it is now expanding globally,

OpenAI said it would start showing ads in ChatGPT to some U.S. users, marking a major shift in how the company plans to make money from its popular AI chatbot. The move is aimed at boosting revenue to fund the soaring costs of developing and running advanced artificial intelligence systems,

OpenAI has crossed the advertising rubicon. The company announced Friday it will begin testing ads for logged-in adult users in the U.S. on both its

OpenAI will begin testing ads for ChatGPT Free and Go users in the U.S., outlining strict guardrails around privacy, answer independence, and ad placement.