The ad industry seems hellbent on scaling creator marketing. Adding more creators to the roster? That’s the easy part. It’s the infrastructure — discovery and vetting, talent management and content ...

Nvidia GTC (GPU Technology Conference) 2025 is taking place this week in San Jose, Calif., and the giant chip manufacturer has unveiled a range of AI capabilities across a range of industries, with ...

Google’s AI Overviews — those AI-generative summaries that sit above traditional search results — now reach over 2 billion users every month, up from 1.5 billion just last quarter. It’s the latest ...

In February 2019, Griffin Johnson was a junior in college, studying nursing and working in a steel factory. Six years later, he’s co-founder of Animal Capital, a venture fund, a journey he credits ...

As more digital creators look to expand beyond the content grind, some are finding that their skills and knowledge are a good fit for the world of talent management. On Tuesday, YouTuber Isaiah ...

As the National Basketball Association (NBA) opens another season, the league is expanding the way it works with creators to grow and popularize basketball. It’s brought on top influencers such as ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Bose CMO Jim Mollica hasn’t used a creative agency in four or ...

This article is also available in Spanish. Please use the toggle above the headline to switch languages. Visit digiday.com/es to read more content in Spanish. Pfizer ...

This article is part of a new series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities. More from the series → The moment has ...

For better or worse, AI is changing the industry, which means even influencer marketing and creators are going to have to adapt. Which is why Digiday has charted what influencer marketing is expected ...

Forbes is testing a creator-led audience play that puts TikTok and Instagram talent at the front of its off-platform push. Through a new “Forbes Creator” banner, the publisher is using TikTok, ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Every year, the advertising industry takes over a small ...