The ad industry seems hellbent on scaling creator marketing. Adding more creators to the roster? That’s the easy part. It’s the infrastructure — discovery and vetting, talent management and content ...
The most interesting subplot of the current M&A advertising wave has nothing to do with creator roll-ups or sports agencies. It’s creative — or specifically, creative intelligence. The term covers the ...
Google’s AI Overviews — those AI-generative summaries that sit above traditional search results — now reach over 2 billion users every month, up from 1.5 billion just last quarter. It’s the latest ...
Nvidia GTC (GPU Technology Conference) 2025 is taking place this week in San Jose, Calif., and the giant chip manufacturer has unveiled a range of AI capabilities across a range of industries, with ...
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Cannes Lions 2026 is gearing up to be the advertising ...
This week’s Media Briefing looks at the real conversations publishers are having in Cannes – how much of the AI and agentic media buzz will turn into actual money, and what it all means for who pays ...
In February 2019, Griffin Johnson was a junior in college, studying nursing and working in a steel factory. Six years later, he’s co-founder of Animal Capital, a venture fund, a journey he credits ...
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → AI recommendations are becoming the new digital shelf as ...
Brands are increasingly looking to replicate their TikTok Shop success when entering overseas markets. Modern Retail spoke with three brands — gaming consoles business Nex Playground, K-beauty company ...
This article is also available in Spanish. Please use the toggle above the headline to switch languages. Visit digiday.com/es to read more content in Spanish. Pfizer ...
Forbes is testing a creator-led audience play that puts TikTok and Instagram talent at the front of its off-platform push. Through a new “Forbes Creator” banner, the publisher is using TikTok, ...
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Every year, the advertising industry takes over a small ...