Marketers don’t need to rely only on the big-name martech stack. Specialized single-solution tools can deliver real wins in 2026. The tools below may not be household names, but each is designed to ...
AI chat assistants are not being used the way many marketers expect. Instead of acting as shopping tools or search engines, they function primarily as support systems for cognitive tasks — writing, ...
Your best-performing article from last year just disappeared from ChatGPT’s results. The one that took three weeks to research, ranked in the top three for your core keyword and drove 40% of your demo ...
Microsoft is opening up Bing Chat with an API for developers and rolling out its new Bing Chat to all users who download Microsoft Edge — there’s no more waitlist. Over half a billion chats were ...
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...
In a world increasingly shaped by AI, strategy isn’t becoming less important — it’s becoming indispensable. WPP’s move to produce ads with AI may make execution faster and cheaper, but it also ...
Customer data platforms promised clarity, unity and true personalization — but reality didn’t live up to the hype. In this episode, Hightouch Co-CEO Tejas Manohar joins us to dismantle the outdated ...
I started working in digital in 1989, when most people hadn’t even heard of the internet. At CompuServe, I helped businesses move offline communications online — groundbreaking work at the time. We ...
Two pillars of modern marketing — digital channels and personalized engagement — are falling apart and CMOs must do a radical rethink to survive, according to a new Gartner report. “The foundations ...
The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are cautious. Budgets are tight. Brand trust matters more than ever. Yet beneath ...
Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, ...
Tejas Manohar, co-CEO of Hightouch, dismantles the CDP playbook and discusses the shift toward composable data architectures and AI-driven decisioning.
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