In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.

From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.

Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.

Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools ...

Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI.

Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more.

Search Engine Land » Analytics & conversion » Elevate your data strategy: From cookies to universal consent and preferences Chat with SearchBot Please note that your conversations will be recorded. In ...

Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.

Dive into the history, metrics and best practices behind Google’s page experience update and its implications for SEO in 2025.

Google Ads introduced a new conversion action called “conversation started,” triggered when users engage with WhatsApp message assets.

Google has fully rolled out its recommendations section within Google Search Console. Google launched it as an experimental feature back in August and has now fully rolled out the feature to all ...

The class action lawsuit accused Google of abusing its search dominance to harm consumers and stifle competition.