Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get used to grading their own homework.

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s ...

Outcomes Era is already fading, writes Joe Zappa. But the evidence suggests the opposite. The Outcomes Era is accelerating.

One of the biggest takeaways from CES this year is that AI’s place in marketing is starting to feel more practical than ...

Content is still king – so long as you measure it correctly, Comscore’s Steve Bagdasarian told AdExchanger at CES 2026.

Fraud is eating into retail profits. A new startup called Pinch AI just launched with $5 million in funding to fight back.

The commerce media puzzle is coming together. On Wednesday, retail and CPG data company SPINS added a new piece with its ...

The year ahead in commerce, with insights from the NRF Big Show conference, where retailers congregate every January. Plus, ...

On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and ...

Retail’s Big Show, the NRF’s annual flagship event in New York City earlier this week, is where you go for a sense of what’s ...

Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI's ad biz may face challenges; and in-chat shopping isn't ...

Unusual, a new AI discoverability startup, analyzes how brands appear within AI search and provides suggestions on how to ...