The new entity, Horizon Global, boasts $20 billion in combined global billings, and combines its parent companies’ respective AI platforms. The move extends Publicis Production’s existing footprint of ...

WPP has announced that CVL Srinivas (Srini), country manager for India, will retire from the company at the end of March 2026 ...

Each January, the Swiss Alps become a temporary nerve centre for global decision-making, as policymakers, business leaders ...

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter. To continue enjoying ...

Introducing the actor as the brand's fact, the campaign positions natural diamond jewellery as an expression of individuality ...

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both ...

With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become ...

The culture-first ICC partnership shifts focus from players to participation, using fan rituals and shared experiences as the core marketing lever.

The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%. With 60% of GCCs poaching from each other, Global Capability Centres must ...

Marketers are betting on events such as the Tata Mumbai Marathon—not for the sprint, but for the long run. To continue enjoying this content, please sign in below. You can register for free for ...

The landmark move has been confirmed as the company claims users will be able to turn off or dismiss individual adverts.

The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives. The new television commercial positions the ...