As AI agents become more autonomous, legacy CRM vendors face growing pressure to modernize platform architecture and ...

SugarAI is building AI-driven revenue intelligence by combining CRM and ERP data to help sales teams identify opportunities and act more effectively.

Tension is building between legacy enterprise phone systems and a new, autonomous, agent-driven reality. For decades, the enterprise phone call has been the black box of CRM, creating a disconnected ...

Embedding artificial intelligence (AI) in customer service operations is becoming commonplace, but the technology doesn't seem to be lightening the workloads of customer service reps. New research by ...

AI tools powered by high-quality data are transforming CRM into a revenue-driving engine. When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant ...

As AI agents begin handling more online transactions, many e-commerce systems still assume a human is behind every interaction. That disconnect is creating new challenges for fraud prevention, ...

Digital advertising can track nearly every click, but connecting ad exposure to real-world sales remains difficult. Even in an era defined by big data, many businesses still cannot reliably measure ...

Despite increased spending by many businesses, 2025 looks like a lackluster year for customer experience (CX) quality, according to Forrester Research. "For most brands, 2025 will be another year of ...

CRM trends in 2025 will rely on artificial intelligence (AI) to move beyond hype and reshape customer relationships and experiences like never before. With innovations such as conversational AI and ...

The dreaded annual employee performance review ritual has long been a cornerstone of corporate life. However, in today’s fast-paced, skills-first economy, some high-performing organizations are ...

Intuit's new all-in-one platform introduces significant features to help businesses and accounting firms enhance AI-powered financial management in the new year. In announcing the new product at this ...