On this MadTech Podcast travel special, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and ...
ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad ITV’s ...
Amazon’s Ad Business Earns $17bn in Q4 . Amazon’s advertising services earned USD$17.3bn (£13.9bn) in the final quarter of ...
Elsewhere in the video landscape, Netflix appears set to enter the race for the live rights of Formula One. Last week, the streamer also announced another price hike for those subscribed to its ...
It Takes All of Us” is the most emotionally-engaging ad of Super Bowl LIX. That’s according to new research from creative ...
Zefr remains committed to helping advertisers navigate the complexities of online content adjacency. As social media ...
Though not all poorly-timed or irrelevant ads are a matter of life and death, often they can lead to mistrust and ...
Equativ has expanded its global operations into Japan, the world’s fourth-largest digital ad spend market, marking a ...
Tobias Keller joins as a customer success manager. With years of experience in customer success management within the ad tech ...
Industry studies have pointed to the increased effectiveness of attention. PwC published a report using Lumen Research data ...
The Azerion UK initiative is headed up by Irini Michail, formerly Hawk’s client development lead. She brings extensive client ...
In this edition of The MadTech Podcast Special, Michelle Sarpong, commercial lead at the7stars and Charlotte Powers, head of digital at Bountiful Cow join ExchangeWire research lead Mat Broughton to ...