With the news industry at a critical crossroads, measurement is the lever that can shift advertising’s future. During the ...
How can AI strengthen investigative journalism and help data journalists move faster and unearth truly groundbreaking stories? In this INMA Newsroom Innovation Webinar, two respected journalists will ...
How The Economist is adapting to remain indispensable in a shifting media subscriptions landscape is the focus of this INMA Subscription Masters Webinar, part of the INMA Readers First Initiative. For ...
How AI is reshaping news consumption, shifting audiences from search to conversational experiences. This report identifies ...
AI is moving from experimental to shaping product development. Here are six ways it’s changing news product teams.
Times of India partnered with the Dove brand to create a new approach to Mothermonials, focusing on values, aspirations, ...
Finalists in the INMA Global Media Awards show the shift from display to commerce is underway, content licensing discussions ...
A case study from the Toronto Star illustrates how journalists can help build community by engaging with audiences in the ...
To secure long-term sustainability, NTM has launched campaigns that reach younger audiences — offering a free subscription to ...
During this week’s members-only Webinar, Brian Kennett of The Minnesota Star Tribune and Dave Karabag of the South Florida Sun Sentinel and Orlando Sentinel will share their advertising strategies for ...
Finalists in the INMA Global Media Awards show first-party data is moving from infrastructure to a commercial product, organisational clarity is underrated, and the most distinctive entries start with ...
With the “Bronwyn” investigative podcast, The Australian set out to uncover what happened to a young mother who went missing in 1993. The effort reopened a cold case with law enforcement officials and ...