Amid increasingly complex algorithms, channels like email marketing gives brands a direct, permission-based connection to ...

Marketing often leads with products before earning attention. Producers do the opposite. Facts inform, but emotion creates ...

Content Unpacked is a series that will feature conversations with a prominent person from the creative, media, events, sports ...

In the lead-up to advertising’s biggest day of the year, many major brands have released high-profile creations early, with a new cast of veteran celebs pulled in for 2024. Why do so many ads now ...

Australia’s oldest bank, Westpac, recently confirmed it will become the new principal partner of Cricket Australia, ending a 37-year partnership with rival Commonwealth Bank. The latest four-year ...

Read the latest marketing news from Marketing Magazine's Sophie Berrill providing insights about marketing & advertising in Australia & around the world.

A horror series is kicking off in the ‘sunshine state’: a campaign aiming to reduce the risk of skin cancer across Queensland. Queensland Health and CHEP Network Brisbane have partnered to produce a ...

Employee Generated Content (EGC) is continuing to rise, giving businesses a golden opportunity to amplify their brand’s personality through the voices of those who know it best: their employees.

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

The State Library Victoria recently released a video unveiling its collection of Redheads matchboxes dating back to 1940. While designs and hairstyles evolved over the years, a well-crafted brand ...

The Australian Competition and Consumer Commission (ACCC) is calling on businesses to substantiate claims of sustainable practice, after finding that 57 percent of the brands it reviewed were making ...

With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we gather online the fewer we see in real life. Coke needed to adapt to ...