Learn why local and trade publications are just as valuable in your PR strategy as national outlets to building trust, ...

Reaching out and follow up are the top corporate cliché phrases that people can't stop using in their emails, according to ...

Discover how AI is transforming PR and marketing by automating repetitive tasks, improving workflows, and freeing teams to ...

Advertising & Promotions - What makes digital advertising creative great? Are marketers measuring creative quality against ...

Catch up on select AI news and developments from the past week or so: Google explains how AI Mode determines business recommendations. Google Search VP Robby Stein says AI Mode fans out a user's ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Customer trust in business is eroding: 69% of customers do not trust advertisements, and 71% do not trust sponsored ads on social media, according to a nationwide poll. Customers used to trust ...

Catch up on select AI news and developments from the past week or so: Adobe and Google Cloud expand creative AI to bring Gemini, Veo, and Imagen into Adobe apps. Adobe and Google Cloud announced a ...

OpenAI's Sora and Meta's Vibes gave the world its first real glimpse of what a "synthetic scroll" might look like: feeds filled with machine-made, perfectly personalized video content. The reaction ...

If you're age 35 or younger and your college degree is in a non-STEM field, I'd bet that you've heard (more than once) some variation of "Oh, so you studied [insert name of discipline that falls under ...

Learn five practical ways B2B marketers can shift from mechanical, volume-driven tactics to human-centered marketing ...

Much of B2B marketing is a one-way street: Companies rely on tradeshow exhibits and conferences to get their names out there and compete for business. They bring brochures, swag, and helpful ...